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RABODIRECT MONEY TREE SOCIAL EXPERIMENT
Based on the fact that Australians lose $4.7 million every year in unused interest by not moving their savings around, on behalf of RaboDirect, Zing conducted a candid-camera (see video), social experiment into the readiness of Australians to make the most of easy money when it’s presented to them in real life.
What would the response of Australians be if they were presented with the ultimate in ‘easy money’...The Money Tree?
The experiment was observed and analysed by a psychologist and the findings placed as various media stories, including Sunrise. The whole experiment was filmed and the video was seeded out, receiving 245,000 views to date. Total reach stands at over 42 million.
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